A toothpaste unexpectedly led to a hundred million yuan brand-name cosmetics fake case, what happened?

A toothpaste, hidden behind the secret, the police followed the lead, and led a $100 million case, what is this?

At the beginning of 2016, Ms. Chen of Zhejiang Province bought a brand of toothpaste online, and found something wrong after use, because the toothpaste was bought in the Taobao store promotion activities, the price of tens of yuan, did not want to pursue, but in order to avoid more people being cheated, Ms. Chen feedback to Taobao platform, the local police then involved in the investigation.

Hundreds of millions of yuan cosmetics fraud uncovered shocking "black industry chain"

The Jiaojiang Public Security Bureau in Taizhou, Zhejiang Province, received the report and contacted the relevant company to identify the toothpaste, which was indeed a fake. In addition, there are many similar complaints online. Police set up a task force to follow the lead of the toothpaste.

Police first found two Taobao store terminals in Jiaojiang and Wenzhou in Zhejiang province, and after dismantling the two gangs, they found that the two online stores were jointly listed by a couple in Harbin. The couple faked two lines, one was the Amway line and the other was the product line of several other well-known brands. After Amway's line came down, its source was in Guangdong, and it was mainly produced in Guangdong. The source of the other line is in Henan, mainly filled in Henan, and the bottles and raw materials used for filling are from Guangdong.

The investigation of the case began with a toothpaste, which took more than 7 months before and after, and the police finally knocked down the entire chain involving a number of well-known brands: from production, filling to online sales.

The police of Jiaojiang Branch of Taizhou Public Security Bureau in Zhejiang said that the suspects have been manufacturing and selling counterfeits for nearly two years, and their fakes have been sold all over the country through logistics, with the amount of money involved estimated to be as high as more than 8 million yuan.

In a warehouse located in Taizhou, many of the items involved were stored, not only a variety of fake brand-name cosmetics and toiletries, but also a variety of filling contents and packaging used for counterfeiting, as well as filling tools found in the Henan fake cell.

How big is the profit margin of counterfeiting? Up to more than 150 times

According to the police, the cost of fake skin care lotion and whitening lotion is 4 yuan, and the price will basically rise tenfold after flowing to the market. Others like some cosmetics day cream, night cream, etc., up dozens of times more than, the highest up 150 times more than, there is a product even sold to more than 1,000 yuan.

Not only is the product fake, these fakes to sell, but also need a number of fake to cooperate. Under the coordination of the police, the reporter met Ms. Chen's online shopping Taobao store owner. After communication, he revealed to reporters the practice of improving the ranking and sales of fake online stores.

The first is fraud

"Taobao can't operate without a single order, because there are too many people selling the same thing. If someone else's sales are ahead of yours, consumers won't be able to find your store," the shopkeeper said.

The so-called brush single is the practice of the shop owner to pay someone to pretend to be a customer, improve the ranking and sales of the shop with a fake shopping method, and obtain sales and praise to attract customers. In order to be authentic, they will even send out empty boxes and sign for them in order to leave no trace on the logistics information.

The second is false praise

Taobao shop owners said that now brush single, after a single brush, the comments and pictures behind, some are many sellers to brush single people, money, the other party will send praise.

Create illusion, defraud consumers trust

The Taobao store owner also said that for these fake foreign products, they are shipped with small gift bags of foreign purchases to create the illusion of authenticity.

Pay to erase bad reviews

If they get too many bad reviews, they often shut down their online store, start a new one, and wait for the opportunity to open another. According to the Taobao owner, he has run a total of seven or eight such online stores. The number of similar complaints received on Alibaba's back-office management platforms is also staggering.

In the face of fraud, we need to strengthen comprehensive management

In the face of fake one-stop dragon, Alibaba is also very headache. At present, the company is engaged in the team of anti-counterfeiting work there are 2,000 people, but the illegal shop shut down a batch, there will always be a batch of emergence, which is the most difficult to manage the brush single chaos.

Alibaba staff introduced that in recent years, there have been new changes in the brushing, including a large number of account sales, ID card sales, and even some large logistics companies, which have a batch of numbers to help this batch of brush people, can forge cargo transit records.

In the face of fraud, comprehensive treatment is needed. The network is not a place outside the law for the production and sale of fake goods, which requires functional departments, network platforms, including manufacturers, to strengthen cooperation from online to offline, and actively explore effective remediation mechanisms. For consumers, online shopping should also be more self-protection awareness, not only cheap, but also to keep good chat records and other transaction evidence, find problems in time to report.